Motorcycle Survey & Sales News – November 2010

3Nov/100

Motorcycle Survey & Sales News – November 2010

Motorcycle Apparel Survey Racer X November 2010

Motorcycle apparel purchasing information sources
Internet	37.5%
Magazines	22.0%
Catalogs	10.7%
Dealership displays	5.8%
Online product reviews/features	5.8%
Friends	4.1%
Online ads	2.2%
Pro racers at the track	1.7%
Flyers/Coupons	0.3%
Television	0.2%
Other	8.4%


Apparel items planned to purchase in the next 12 months
Jersey	64.6%
Pants	63.3%
Gloves	60.1%
Goggles	55.6%
Helmet	52.9%
Boots	46.9%
Socks	39.2%
Neck protector	34.1%
Chest protector	31.9%
Knee brace	25.5%
Body armor	14.0%
Kidney belt	7.9%
Enduro jacket	3.6%
Other	6.9%
Not planning to purchase any apparel items	12.0%



Helmet ownership by brand
Shoei	28.8%
Fox	22.5%
HJC	22.4%
Bell	19.5%
Troy Lee Designs	15.8%
Arai	15.5%
Thor	14.4%
One Industries	13.4%
Fly	9.0%
SixSixOne	7.6%
Oâ€™Neal	6.2%
MSR	4.6%
Answer	4.1%
KBC	3.8%
M2R	3.8%
No Fear	2.9%
AXO	1.7%
Scorpion	1.6%
Shift	1.6%
AFX	1.6%
EVS	1.4%
GMax	1.3%
AGV	1.2%
Xtreme	1.2%
THH	1.0%
Scott USA	1.0%
Shark	1.0%
Other	6.5%
None	0.6%



Boot Ownership by brand
Alpinestars	62.7%
Gaerne	20.4%
Fox	18.0%
Thor	8.2%
Sidi	7.6%
O'Neal	4.5%
SixSixOne	3.8%
AXO	3.7%
MSR	2.9%
Fly	2.7%
Berik	2.6%
Answer	2.4%
TCX	2.2%
Shift	1.0%
Other	3.8%
None	1.8%

Riding pant by brand owned
Fox	42.5%
Thor	34.3%
MSR	17.8%
Answer	16.9%
Fly	14.3%
No Fear	14.3%
Troy Lee Designs	14.3%
Shift	10.8%
Oâ€™Neal	10.0%
One Industries	6.7%
Moose	5.7%
AXO	5.0%
Alloy	3.6%
Other	3.1%
Klim	1.2%
Acerbis	1.0%
Other	1.5%
None	1.5%

Goggle brands owned
Scott	51.1%
Oakley	40.3%
Spy	26.4%
Smith	18.9%
Dragon	7.8%
Fox	7.7%
Thor	4.6%
Utopia	3.7%
Pro Grip	3.6%
X Brand	3.0%
VonZipper	2.0%
Fly	1.8%
Blur	1.7%
MSR	1.0%
Steel MX	1.0%
Other	2.7%
None	1.2%

Chest protectorÂ brands owned
Fox	32.0%
Thor	30.1%
EVS	11.7%
SixSixOne	10.3%
HRP	7.6%
Troy Lee Designs	6.4%
MSR	5.2%
No Fear	4.7%
Fly	3.6%
O'Neal	3.6%
Answer	3.5%
Shift	3.1%
Acerbis	2.2%
AXO	2.2%
Moose	1.8%
Other	4.5%
None	15.4%


Neck brace brand owned
Leatt	78.4%
EVS	10.6%
Alpinestars	9.7%
Omega	0.6%
Other	1.1%
None	43.5%


Knee braces owned
Asterisk	26.5%
EVS	26.4%
Cti/Ossur	17.8%
Thor	11.0%
Fox/POD	7.5%
Other	11.2%
None	41.1%

Sunglass brands worn
Oakley	50.6%
Spy	20.1%
Ray Ban	7.5%
Smith	7.5%
Dragon	5.1%
VonZipper	4.8%
Arnette	4.6%
Scott	4.5%
Fox	4.3%
Utopia	1.5%
Other	32.7%
None	3.0%