|
Fox Racing is the most recognized and
best selling brand of motocross apparel
in the world today. Based in a
175,000-square foot facility in Morgan
Hill, California, Fox Racing built its
formidable business by developing
clothing for the most extreme and
physically demanding motorsport in the
world: motocross. Through sponsoring and
working closely with the best riders in
the history of the sport - riders such
as Ricky Carmichael, James Stewart,
Damon Bradshaw, Rick Johnson, Mark
Barnett, Doug Henry, Jeremy McGrath and
Steve Lamson - Fox Racing has researched
and developed race clothing that
provides riders with maximum performance
and freedom of movement. For three
decades Fox Racing has created the best
motocross apparel in the world, which is
able to withstand the elements and the
torturous racing conditions that are a
major part of motocross.
Fox Racing first opened for business in
1974, when Geoff Fox, a Ph. D. who
taught physics at the University of
Santa Clara, launched Moto- X Fox, a
tiny distribution business for European
motocross bikes in a 1,500-square foot
building in Campbell, California. Within
two years, Moto-X Fox was manufacturing
high-performance suspension and engine
components for racers looking for an
on-track advantage. In the spring of
1977, determined to show the American
motocross public that his products were
superior to those of the competition,
Fox created his own privately-owned
professional motocross team, Team Moto-X
Fox. Going up against the might of the
Japanese factory teams, Team Moto-X Fox
riders placed fifth, sixth and seventh
in the highly-competitive AMA 125cc
National Championship series, thereby
achieving Geoff's goal of proving that
his handmade parts were the best that
money could buy.
During that same summer Fox also managed
to impress American motocross fans in a
way he had not initially intended. While
competing in the heat, humidity, sand,
mud, and rain that came along with the
six-round series, Team Moto-X Fox riders
wore bright red, yellow and orange race
outfits. Handmade by Fox, the clothing
became an instant hit with the fans and
interested enthusiasts started calling
the Fox shop in Campbell inquiring about
its availability. Fox knew he was onto
something big, and by 1980 he had
completely reorganized and repositioned
his company to be a major player in the
U.S. motocross apparel industry. In
1980, Fox Racing rider Mark Barnett won
the company's first National
Championship, and two years later, Brad
Lackey won Fox Racing's (and the United
States') first World Motocross
Championship. In the ensuing two-plus
decades, Fox Racing-sponsored riders
have won over 30 National Motocross and
Supercross Championships. In fact during
the summer of 2002, Fox Racing riders
Ricky "RC" Carmichael (an eight-time AMA
Champion) and James Stewart (a 16
year-old rookie) re-wrote the American
motocross record books by completely
dominating the National Championship
circuits. Wearing his signature orange
Fox gear, RC won 24 out of 24 motos, on
his way to the sport's first ever
"perfect season".
Today, Fox Racing remains a family owned
and operated business, with all four of
Geoff and Josie Fox's children working
full-time at the company. Ever-growing,
Fox Racing is moving bravely into the
future with the help and enthusiasm of
its 300 employees. While still remaining
100% committed to its motocross roots,
Fox Racing has also become the world's
number one brand in BMX and mountain
bike apparel and with its Fox Head logo
has become the most recognized
alternative sports brand amongst
Generations X and Y. In doing so, the
company has ventured into the spotlight
of other alternative sports, backing
such high profile, championship-winning
athletes as Dave Mirra, Alan Cooke,
Ruben Alcantara (BMX); Danny Harf, Shawn
Murray and Dallas Friday (wakeboarding),
Kalani Robb (surfing); and Brian Lopes
(mountain biking). While Fox Racing
offers its complete line of motocross
pants, jerseys, gloves, boots, and
helmets through independent motorcycle
accessory dealers worldwide, the company
also offers a full line of sportswear,
including shorts, T-shirts, fleece,
hats, jeans, sweaters, sweatshirts and
jackets to the public through finer
motocross, bike, and sportswear
retailers worldwide.
During the last three decades, Fox
Racing has become an international
leader in the sportswear apparel
industry with its famous Fox Head logo
seen worldwide. In doing so, Fox Racing
has held steadfast to Geoff Fox's
original goal of making the best
motocross products money can buy.
Constant research, development, and
fine-tuning goes into Fox Racing race
apparel and performance gear. Through
the guidance and feedback of Fox
Racing's championship-winning athletes,
the company continues to lead the charge
by utilizing the best technology and
design talent available to enhance and
optimize the quality, comfort and
performance of all of its products. It
is through lessons learned on the
professional and amateur race circuits
of the world that Fox Racing will
continue to create and offer the finest
lines of racewear, gear, and sportswear
available today. |