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Fox Racing is the most recognized and best selling brand of
motocross apparel in the world today. Based in a 175,000-square foot facility in Morgan
Hill, California, Fox Racing built its formidable business by developing clothing for the
most extreme and physically demanding motorsport in the world: motocross. Through
sponsoring and working closely with the best riders in the history of the sport - riders
such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug
Henry, Jeremy McGrath and Steve Lamson - Fox Racing has researched and developed race
clothing that provides riders with maximum performance and freedom of movement. For three
decades Fox Racing has created the best motocross apparel in the world, which is able to
withstand the elements and the torturous racing conditions that are a major part of
motocross.
Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. D. who taught physics
at the University of Santa Clara, launched Moto- X Fox, a tiny distribution business for
European motocross bikes in a 1,500-square foot building in Campbell, California. Within
two years, Moto-X Fox was manufacturing high-performance suspension and engine components
for racers looking for an on-track advantage. In the spring of 1977, determined to show
the American motocross public that his products were superior to those of the competition,
Fox created his own privately-owned professional motocross team, Team Moto-X Fox. Going up
against the might of the Japanese factory teams, Team Moto-X Fox riders placed fifth,
sixth and seventh in the highly-competitive AMA 125cc National Championship series,
thereby achieving Geoff's goal of proving that his handmade parts were the best that money
could buy.
During that same summer Fox also managed to impress American motocross fans in a way he
had not initially intended. While competing in the heat, humidity, sand, mud, and rain
that came along with the six-round series, Team Moto-X Fox riders wore bright red, yellow
and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans
and interested enthusiasts started calling the Fox shop in Campbell inquiring about its
availability. Fox knew he was onto something big, and by 1980 he had completely
reorganized and repositioned his company to be a major player in the U.S. motocross
apparel industry. In 1980, Fox Racing rider Mark Barnett won the company's first National
Championship, and two years later, Brad Lackey won Fox Racing's (and the United States')
first World Motocross Championship. In the ensuing two-plus decades, Fox Racing-sponsored
riders have won over 30 National Motocross and Supercross Championships. In fact during
the summer of 2002, Fox Racing riders Ricky "RC" Carmichael (an eight-time AMA
Champion) and James Stewart (a 16 year-old rookie) re-wrote the American motocross record
books by completely dominating the National Championship circuits. Wearing his signature
orange Fox gear, RC won 24 out of 24 motos, on his way to the sport's first ever
"perfect season".
Today, Fox Racing remains a family owned and operated business, with all four of Geoff and
Josie Fox's children working full-time at the company. Ever-growing, Fox Racing is moving
bravely into the future with the help and enthusiasm of its 300 employees. While still
remaining 100% committed to its motocross roots, Fox Racing has also become the world's
number one brand in BMX and mountain bike apparel and with its Fox Head logo has become
the most recognized alternative sports brand amongst Generations X and Y. In doing so, the
company has ventured into the spotlight of other alternative sports, backing such high
profile, championship-winning athletes as Dave Mirra, Alan Cooke, Ruben Alcantara (BMX);
Danny Harf, Shawn Murray and Dallas Friday (wakeboarding), Kalani Robb (surfing); and
Brian Lopes (mountain biking). While Fox Racing offers its complete line of motocross
pants, jerseys, gloves, boots, and helmets through independent motorcycle accessory
dealers worldwide, the company also offers a full line of sportswear, including shorts,
T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to the public through
finer motocross, bike, and sportswear retailers worldwide.
During the last three decades, Fox Racing has become an international leader in the
sportswear apparel industry with its famous Fox Head logo seen worldwide. In doing so, Fox
Racing has held steadfast to Geoff Fox's original goal of making the best motocross
products money can buy. Constant research, development, and fine-tuning goes into Fox
Racing race apparel and performance gear. Through the guidance and feedback of Fox
Racing's championship-winning athletes, the company continues to lead the charge by
utilizing the best technology and design talent available to enhance and optimize the
quality, comfort and performance of all of its products. It is through lessons learned on
the professional and amateur race circuits of the world that Fox Racing will continue to
create and offer the finest lines of racewear, gear, and sportswear available today.
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