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Race. Win. Live.
As your hands grip the wheel, two destinies lie
before you. One is a race to cross the finish line
first. The other is an end over end gut-wrenching
ride through the flames of hell. Focus on the first.
Put the second out of your mind.
Since 1954, Bell Racing has provided innovative
products for racers who live for the thrill of speed
and competition. When you feel safe, you are
confident about your performance. We’re as
passionate about driver safety as racers are about
winning. We create products that shift your focus
from protection to performance. Winning is about
confidence and determination. Believe in yourself.
Believe in your gear. Summon the will to win!
The Bell Story:
In 1995 a guy named Cal Niday plowed into the
retaining wall during the Indianapolis 500 and the
first Bell comeback was officially underway. The
impact fractured his skull, but one of our helmets
saved his life.
Cal returned to racing a few months later. We've
been engineering spectacular comebacks ever since.
From a dirt track low-side, to a grand prix
high-side, to the father of extreme sports
rag-dolling across the Caesar's Palace parking lot,
Bell was there when the world's best riders went
down. And with innovations like energy-absorbing
liners, the first full-face motorcycle helmet, and
more design patents than any helmet company in
history, we're always been there to help them get
back up again.
Over the years we earned enough trust to make our
name synonymous with motorcycle helmets. In fact,
you didn't have a helmet you had a Bell. In
motocross alone, nearly every racing hero has worn a
Bell during their career, including modern day
champions like Jeremy McGrath and Mike Metzger.
Today Bell is fully rededicated to the world of
motorcycle helmets. The spirit of invention born in
the garage behind Roy Richter's old Bell Auto Parts
Store is alive and kicking at our state-of-the-art
Santa-Cruz research and design lab.
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