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Performance. Style. Value.
AFX, The First Name in Quality Helmets
Started in 1995, AFX North
America Inc. is a wholly owned and operated company based in North America, which
specializes in the design and production of motorcycle, ATV and snowmobile helmets.
At AFX they realized that the consumer was now getting less helmet for the dollar than
ever before. They saw the need for a helmet line that could start from a clean sheet
approach, to build a full-featured helmet at a reasonable price. This corporate philosophy
led them to develop a full helmet line that is full-featured, but affordable. Starting
from scratch allowed them to build the helmets right the first time, without having to
build over any existing styles or designs.
Unlike some helmet companies that work with agents and resellers, AFX only sells to
distributors, and we only sell to one distributor in each country we service. This
distributor sells directly to the retail stores. By doing business this way they can
eliminate the one extra pricing step that always seems to inflate the price and dilute the
service and quality. Doing business this way is a little out of the normal, but then their
policy of providing the best possible helmets at affordable prices means you get more for
less.
Since 1995, AFX North America Inc. has enjoyed strong and consistent growth, thanks in
part to the strong distribution network they have established in Canada and the United
States, as well as to the enthusiastic response they have received from dealers who've
found that AFX helmets are not only quality products, but hot sellers. Currently, they are
looking to expand their distribution network to new markets, particularly Europe and
Australia, and hope to be selling globally within the next few years, while continuing to
improve their market penetration and brand awareness in North America.
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on-road
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