Engineered to Win, Built to Last!
Born from a true passion for ATV racing, HOUSER Racing was founded in 1998 by John Houser and his son Jeff. The company is a division of John Houser & Associates, a consulting engineering firm that has been designing high-speed equipment for Whirlpool Corporation for the past 20 years. So even before they got involved with ATVs, the Housers understood the need for speed. Whirlpool makes about 18,000 dryers a day, so the equipment designed for them really needs to kick out the parts.
When Jeff began participating in ATV hare scrambles and motor cross races, both he and his dad caught the bug to win and to find new ways to do it. Like most racers, they pumped
up the motor and went a little faster, but they soon realized that having a strong motor wasn't enough.
To really improve speed and performance, it was going to take the kind of suspension upgrades that empower an aggressive rider. But when they started purchasing high-performance chassis components, they encountered a number of difficulties. Delivery time on some items, like A-Arms and shocks, was in the four- to six-month range. Unfortunately, when they finally did receive the components, they often wouldn't fit due to poor workmanship. Even if they did fit, they often didn't perform due to poor design. Many products were missing some very basic engineering concepts.
Frustrated with their inability to find the type of quality parts they were looking for, John, a registered mechanical engineer, began working with Jeff to design and produce components to maximize the performance of their own ATVs. They started with a set of A-Arms for a Honda 250X. They created the design on the computer, designed and built a fixture, then created and welded the parts and finished them with powder coating. The A-Arms worked great! As time went on, more and more of their friends wanted to buy the growing list of innovative products they were making.
Today, the company that got its start as a father and son team trying to find ways to push the limits of performance on their own ATVs has become a leader in the industry. As they continue to grow, Houser Racing has grown into larger facilities two times. They now have state-of-the-art equipment like CNC (computer numerical controlled) lathes, CNC mills, powder coat paint systems, robotic welders, and TIG welders. Their expanded facility includes separate assembly, customer service, steel receiving, engineering and shipping departments.
Houser Racing Suspension -
ATV Suspensions, ATV Parts, Houser Racing Products
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