Sidi Sport was founded over 40 years ago by sports footwear icon,
Dino Signori. Dino, along with a small staff of
enthusiasts, small staff of enthusiasts, started by
rethinking how trekking boots were made,
then moved
on to create the first rear entry ski boot. From
there he took the first steps in building what
is
today the premier brand in bicycling-Sidi. Not being
satisfied with these more mainstream sports, in
his
spare time, Dino dabbled in one of his country’s
favorite sports motorcycling! Not being one to mess around (the man to this day is
a dynamo), in 1969 Dino jumped into moto in a big
way, he aligned himself and Sidi with Italy’s
motorcycle hero, Giacomo Agostini, who helped Sidi
advance road race footwear to new heights. At the
same time Dino signed up an outgoing Belgian, five
time world champion Joel Robert. Sidi created for
Robert the world’s first purpose built motocross
boot. This boot was sold in the USA under the brand
name Full Bore that, at the time, was the premier
aftermarket line in this country.
In subsequent years, Dino’s son Daniele and daughter
Rosella, together with the Sidi design team, have
created some of the most groundbreaking designs in
motorcycle footwear. The Royal off road boot was the
first boot to offer inner ankle protection, the TAE
SRS sole replacement system is still in use today as
is the bullet proof and we must say, perfect,
cam-lock off road boot buckle system. Over the past
few years the hinged and exceptionally rigid Flex,
Force and now the exceptional Crossfire off road
boot, the Vertebra sport road boot and most recently
the fantastic Vertigo series of sport road boots
have taken
the market by storm and Sidi’s
competitors by surprise.
Motonation urges you to take the time to consider
all the different aspects of the various models of
Sidi boots. These features will help keep you safer
when you ride and the fashion in which these
features are built into the boots will give you
years of service. These features and Sidi’s quality
combine to create the finest motorcycling footwear
ever made… boots that make Dino (DI) Signori (SI)
proud. DISI…no, that does not have the right sound;
let’s switch those letters…SIDI!
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