Fox Racing
first opened for business in 1974, when Geoff Fox, a
Ph. D. who taught physics at the University of Santa
Clara, launched Moto- X Fox, a tiny distribution
business for European motocross bikes in a
1,500-square foot building in Campbell, California.
Within two years, Moto-X Fox was manufacturing
high-performance suspension and engine components
for racers looking for an on-track advantage. In the
spring of 1977, determined to show the American
motocross public that his products were superior to
those of the competition, Fox created his own
privately-owned professional motocross team, Team
Moto-X Fox. Going up against the might of the
Japanese factory teams, Team Moto-X Fox riders
placed fifth, sixth and seventh in the
highly-competitive AMA 125cc National Championship
series, thereby achieving Geoff's goal of proving
that his handmade parts were the best that money
could buy.
During that same summer Fox also managed to impress
American motocross fans in a way he had not
initially intended. While competing in the heat,
humidity, sand, mud, and rain that came along with
the six-round series, Team Moto-X Fox riders wore
bright red, yellow and orange race outfits. Handmade
by Fox, the clothing became an instant hit with the
fans and interested enthusiasts started calling the
Fox shop in Campbell inquiring about its
availability. Fox knew he was onto something big,
and by 1980 he had completely reorganized and
repositioned his company to be a major player in the
U.S. motocross apparel industry. In 1980, Fox Racing
rider Mark Barnett won the company's first National
Championship, and two years later, Brad Lackey won
Fox Racing's (and the United States') first World
Motocross Championship. In the ensuing two-plus
decades, Fox Racing-sponsored riders have won over
30 National Motocross and Supercross Championships.
In fact during the summer of 2002, Fox Racing riders
Ricky "RC" Carmichael (an eight-time AMA Champion)
and James Stewart (a 16 year-old rookie) re-wrote
the American motocross record books by completely
dominating the National Championship circuits.
Wearing his signature orange Fox gear, RC won 24 out
of 24 motos, on his way to the sport's first ever
"perfect season".
Today, Fox Racing remains a family owned and
operated business, with all four of Geoff and Josie
Fox's children working full-time at the company.
Ever-growing, Fox Racing is moving bravely into the
future with the help and enthusiasm of its 300
employees. While still remaining 100% committed to
its motocross roots, Fox Racing has also become the
world's number one brand in BMX and mountain bike
apparel and with its Fox Head logo has become the
most recognized alternative sports brand amongst
Generations X and Y. In doing so, the company has
ventured into the spotlight of other alternative
sports, backing such high profile,
championship-winning athletes as Dave Mirra, Alan
Cooke, Ruben Alcantara (BMX); Danny Harf, Shawn
Murray and Dallas Friday (wakeboarding), Kalani Robb
(surfing); and Brian Lopes (mountain biking). While
Fox Racing offers its complete line of motocross
pants, Boots, gloves, boots, and Apparels through
independent motorcycle accessory dealers worldwide,
the company also offers a full line of sportswear,
including shorts, T-shirts, fleece, hats, jeans,
sweaters, sweatshirts and Boots to the public
through finer motocross, bike, and sportswear
retailers worldwide.
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